Info-products

We don't hand you funnels. We run your entire marketing department.

Info-products are our home discipline. We build the offer, the funnel, the creative, the traffic and the reporting, then run the launch with you.

Four funnel stacks we use to sell a high-ticket program.

We pick the stack based on your audience temperature, budget and how much you want to be on camera.

Free 3-Day Challenge

Best for: Creators with warm organic audiences

Three days of live teaching that builds belief and stacks urgency, closing into a high-ticket offer on the final day. The engine behind $0 to $336k and $100k to $711k.

  • Strongest belief building
  • Can run with zero ad spend
  • Best for first launches

Paid 5-Day Challenge

Best for: Established brands filtering for buyers

A paid ticket with general and VIP admission filters out tyre kickers and lifts show rate. Built for paid traffic where lead quality matters more than lead volume.

  • Higher show rate
  • Buyer-only room
  • Front-end revenue from tickets

Weekly Webinar + Application

Best for: Offers that already convert

A repeatable weekly room that sells into a qualification application, so your content calendar turns into a predictable pipeline instead of a once-a-quarter push.

  • Predictable weekly revenue
  • Compounds with content
  • Evergreen ready

Lead Magnet Funnel

Best for: List building and cheap lead flow

A high-value free asset that fills the list between launches, then nurtures those leads into the next challenge, webinar or VSL without paying twice for the same person.

  • Lowest cost per lead
  • Feeds every other funnel
  • Nurture built in

What we build and run for you, end to end.

One team covers the whole launch, so nothing sits waiting on a freelancer or on you.

01

Offer and market research

  • Market research and offer validation
  • General and VIP ticket offer development
  • Order bumps, upsells and downsell design
  • Pricing and positioning modelling
02

Funnel and tech build

  • Funnel development and full tech setup
  • CRM and sales pipeline setup
  • Automations and custom AI workflows
  • Lead scoring and marketing tracker
03

Content and copy

  • Funnel, email, SMS and WhatsApp copywriting
  • VSL scripts and ad scripting
  • A to Z challenge design, outline and structure
  • Slide decks, workbooks and event assets
04

Creative and traffic

  • Ad creative design and editing
  • Meta and YouTube ad launch and management
  • Organic promo across YouTube, Instagram and email
  • Attendance optimisation before the event
05

Launch operations

  • Pre-event and post-event nurture
  • Event community build and moderation
  • DM closing and customer service management
  • Post-event follow up and cart close
06

Reporting and comms

  • Master revenue dashboard
  • Daily Slack reporting for sales and deposits
  • Attribution across ad spend and cash collected
  • Ongoing strategy calls through the launch

The launch timeline, week by week.

Weeks 1 to 2

Plan and build

Research, offer, funnel build, tech and tracking, creative production, then ads go live.

Week 2 onward

Market and run

Traffic and nurture at full volume, the live event runs, then follow up and close the cart.

After the launch

Repeat and scale

The winning stack becomes the recurring engine: more spend, more rooms, tighter numbers.

WhopWhop Partner

Whop partnership: checkout advantages our clients get by default.

As an exclusive Whop partner we pass our payment terms straight through to the offers we launch.

  • Zero interest instalment plans for your buyers while you get paid in full upfront
  • Preferred processing rates and instant payouts through our partner account
  • Crypto, Apple Pay, ACH, Klarna, Afterpay and more accepted at checkout
  • A dedicated payment specialist and higher processing limits for launch weeks

The stack we build your acquisition system on.

We are tool-agnostic and stack-opinionated. If you already run something on this list, we plug into it. If you don't, we install and configure it. You own every account from day one, and no spend goes live until tracking is wired.

Funnels & Sites

  • GoHighLevel
  • ClickFunnels
  • Lovable
  • Webflow
  • Framer
  • Cursor / custom builds

Webinar & Delivery

  • Zoom
  • StreamYard
  • Skool
  • Kajabi
  • Circle

Email, SMS & CRM

  • Kit.com
  • ActiveCampaign
  • GoHighLevel CRM
  • Close
  • Manychat

Paid Media

  • Meta Ads
  • YouTube Ads
  • Google Ads

Tracking & Data

  • Hyros
  • GA4
  • Server-side CAPI
  • Looker Studio

Payments & Ops

  • Stripe
  • Whop
  • Claude Code
  • Notion
  • Slack
  • Zapier / Make